- Keyword planner
- Ad strength rating
- Performance Planner
- Bid strategy report
The correct answers are: Performance Planner AND Bid strategy report
Explanation: When a digital marketer incorporates value-based bidding into their Smart Bidding strategy, the regular usage of two Google Ads tools, namely, the “Bid Strategy Report” and the “Performance Planner,” becomes crucial. The Bid Strategy Report presents key real-time metrics of the bidding strategy for understanding performance-driving factors. Simultaneously, the Performance Planner enables the marketer to plan and adjust campaigns up to 18 months in advance, ensuring that they align with business goals and operate within set budgets.
Read more here About the Bid Strategy Report: https://support.google.com/google-ads/answer/7074566
Read more here About the Performance Planner: https://support.google.com/google-ads/answer/9230124