Nitin Batra
At what level should you evaluate performance for your Search Ads 360 bid strategies?
You should evaluate the performance of your Search Ads 360 bid strategies at the portfolio level.
If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?
If you’ve been added as an owner to a custom column in Search Ads 360, you can access and manage those columns across all account levels.
You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?
When your fitness apparel client used Search Ads 360 to add an owner to a custom column, this new owner can access and manage columns across all account levels.
Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
When your health and wellness client uses Search Ads 360 to add an owner to a custom column, the owner can access and manage the column across all account levels.
You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.
Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.
Within Search Ads 360, what should you set up to learn about customer conversions?
To learn about customer conversions within Search Ads 360, you should set up custom Floodlight variables.
While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.
If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?
If you want to change the flight date of multiple campaigns across multiple advertising platforms simultaneously, you should use the bulk actions tool in Search Ads 360.
Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
To change the flight date of multiple campaigns across various advertising platforms simultaneously, your winter sports store customer should use the “Bulk Actions” feature in Search Ads 360.
Google Display campaigns let advertisers choose between two main ad formats: responsive display ads and uploaded image ads. What’s the main benefit of an uploaded image ad?
The main benefit of an uploaded image ad in Google Display campaigns is Control.
Which of the following campaign types is suited for someone looking to increase brand exposure and reach audiences with specific interests across the web?
If someone is looking for increasing brand exposure and reach audiences with specific interests across the web, they should use the display campaign.
As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
You should say that creators influence users’ purchasing decisions, and YouTube drives purchasing behavior.
What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
If your goal is to have people think about your brand in decision-making moments, the Google Video marketing objective that connects to this goal is consideration.
To advocate for coaching, you can share bright spot stories and data-based trends with _______.
To advocate for coaching, you can share bright spot stories and data-based trends with district cabinet members, parent-teacher organizations, innovation advocates, and the school board.
To measure long-term coaching impact in your school, the Certified Coach program recommends distributing an end of year survey to ______.
To measure long-term coaching impact in your school, the Certified Coach program recommends distributing an end-of-year survey to all teachers.
Which of the following is NOT a suggestion for successful collaboration using technology?
Allowing one student to complete the majority of the work in a group is NOT a suggestion for successful collaboration using technology.
True or False: Teachers are important stakeholders and you should share your assessment of coaching impact with them.
True. Teachers are important stakeholders and you should share your assessment of coaching impact with them.
“Differentiating the process” means asking which of the following?
“Differentiating the process” means asking “How will the learning take place?”
Which of the following is NOT a curricular resource to help teach digital citizenship?
Google Classroom is NOT a curricular resource to help teach digital citizenship.
Which of the following are characteristics of a connected educator?
Characteristics of a connected educator include:
Shares and adds value to others, Takes ownership of their professional learning, Is collaborative, and Uses technology to connect.
Which of the following is NOT one of Malcolm Knowles’ six assumptions of adult learners?
Student-centered is NOT one of Malcolm Knowles’ six assumptions of adult learners.
Amplifying the positive effects of your coaching team’s work is a great way to advocate for your school and district. Match the following amplify categories with examples of implementation for each.
Incorporate shoutouts and celebrations into your staff culture. Celebrate their winnings.
Host a family innovation night. Engage with parents and community.
Engage innovation advocates to support peers. Fostering teacher leadership.
Create a social media video channel or page to share bright spots. Telling your story.
Which one of the following is NOT a solution that should be used to address coaching time-management barriers?
Choosing to work with tech savvy teachers each cycle is NOT a solution that should be used to address coaching time-management barriers.
When having coaching conversations, utilizing active listening strategies can help a coach develop a stronger relationship with teachers. Match the following examples with the strategies they are illustrating.
The correct matches for the examples with the strategies they illustrate in active listening are:
Give your full attention. Maintain eye contact when teachers are speaking, and wait for a pause before responding.
Assume positive intent. The teacher says, “My students are always off-task.” A Certified Coach paraphrases as, “I hear that you want to make sure your students are focused on success.”.
Listen non-judgmentally. Avoid responding with what you would do, but paraphrase teacher statements for clarity only.
Use references. Using student work during a meeting to guide the conversation.
Who should be involved in the process of addressing barriers to technology access?
The coach, teacher, and administrator should be involved in the process of addressing barriers to technology access.
Ideally, the coaching roster is created by ______.
Ideally, the coaching roster is created by the coach and their administrator.
Which of these is NOT a strategy we recommend for selecting teachers?
Making selections based on who already uses the most technology is NOT a recommended strategy for selecting teachers.
Which of the following classroom management tips is NOT helpful for teachers and students?
Taking away technology as a punishment for bad behavior is NOT a helpful classroom management tip for teachers and students.
What are some qualities that help build trust with teachers?
Qualities that help build trust with teachers include active listening, being reliable, and maintaining confidentiality.
What are some attributes of effective adult learning and professional development?
Attributes of effective adult learning and professional development include creating a protected time and space, allowing time for individual processing before group discussion, and providing various engagement methods with the content.
What characteristics make for a good bright spot? Check all that apply. Select All Correct Responses
The characteristics that make for a good bright spot are Concise, Organized, and Focused.
Which of the following is not a key component in telling a powerful story?
Making sure the story only focuses on high-achieving students is not a key component in telling a powerful story.
Who should be involved in analyzing and reflecting on long-term impact survey data?
Both the coach and the administrator should be involved in analyzing and reflecting on long-term impact survey data.
Adding coach duties makes it difficult to maintain and protect the time that strong coaching requires.
True. Adding coach duties makes it difficult to maintain and protect the time that strong coaching requires.
What is the best way coaching teams can work together to protect coaches’ time?
The best way coaching teams can work together to protect coaches’ time is to have frequent conversations with administrators about workload and the possibility of offloading non-essential duties.
Which type of survey results can show trends from the course of the school year?
Long-term impact surveys can show trends from the course of the school year.
Which type of survey can be used to identify ways to continuously improve coaching throughout the year?
Short term progress surveys can be used to identify ways to continuously improve coaching throughout the year.
The Certified Coach program is intended to _______________ the priorities you have in your school and district.
The Certified Coach program is intended to support and amplify the priorities you have in your school and district.
What are ways the Certified Coach program can help a coach achieve school goals?
The Certified Coach program can help a coach achieve school goals by determining the methods of support needed to meet goals and meeting with the team to discuss how the program can align with school or district goals.
What is the best way for your administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach?
The best way for an administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach, is to meet regularly with the coach and use questioning to get aggregate data on teachers’ overall progress.
Coaching teams work together to drive impactful technology use in their schools. Administrators are responsible for ______, while coaches take the lead on ______.
Administrators are responsible for communicating the coach’s role to staff, while coaches take the lead on implementing the 5-step coaching model with teachers.
When reflecting on a single activity, a coach should use the ____________; but when analyzing long-term teacher growth, they should use the ____________.
When reflecting on a single activity, a coach should use the SAMR model; but when analyzing long-term teacher growth, they should use the ITU framework.
Which of the following tools can be used to help manage time as a coach?
Google Form, Google Calendar, and Google Meet can all be used to help manage time as a coach
The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.
True. The purpose of reflection at the end of a coaching cycle is to determine successes from the coaching work and identify areas where the coach and teacher can continue to work together.
At the end of the coaching cycle, the coach is planning a reflection meeting with a teacher. Which activity might help them identify successes in their practice?
At the end of the coaching cycle, using the 3-2-1 Protocol during a reflection meeting can help a teacher identify successes in their practice.
True or False: Classroom visits by a coach should always be planned in advance and should never be about evaluation.
True. Classroom visits by a coach should always be planned in advance and should never be about evaluation.
True or False: When teachers buy-in and participate voluntarily in coaching, they are more likely to see themselves as co-owners of the change process.
True. When teachers buy-in and participate voluntarily in coaching, they are more likely to see themselves as co-owners of the change process.
What was the goal of the Dynamic Learning Project pilot?
The goal of the Dynamic Learning Project pilot was to empower teachers to leverage technology in transformative ways.
Which of the following teacher groups (as defined by Rogers’ Diffusion of Innovation) is the Certified Coach program aimed at supporting?
The Certified Coach program is aimed at supporting teacher groups including Innovators, Late adopters, Early adopters, and Laggards, as defined by Rogers’ Diffusion of Innovation.
The Certified Coach program is unique because it focuses on broadening teacher skillset AND ____.
The Certified Coach program is unique because it focuses on broadening teacher skillset AND mindset.
Which of the following is NOT a goal of the Certified Coach program?
A goal that is NOT part of the Certified Coach program is “Adding another initiative for teachers.”
You made changes to your business listing, but Google flagged the edits as pending. What do you need to do so your updated information appears in your listing?
To ensure your updated information appears in your business listing after Google flags the edits as pending, you need to review the information and make any necessary changes.
Alan wants to make sure customers searching online know about the new line of shoes his store is now selling. What can he do with his Google My Business listing so customers learn about his new product?
Alan can add photos of his new line of shoes to his Google My Business listing to inform customers about his new products when they search online.
Michelle wants to know how she can improve her business listing so it reaches the most people online. What can she do to get the information she needs?
Michelle can use the Insights feature in Google My Business to understand how her business listing is performing and how it can reach more people online.
Jessica has claimed and edited her listing, but she is still not seeing her changes live on Google Search. What step does she need to complete to finalize her listing?
Jessica needs to complete the business verification process to finalize her listing and see her changes live on Google Search.
Lamin has requested and is awaiting his verification code, when he realizes he needs to edit some of his business information. What should he do next?
Lamin should edit his business listing and then request a new verification code.
You just started using Google My Business and you want to see how many of your customers have been interacting with your business online. What feature can you use to access this information?
To see how customers have been interacting with your business online, you can use the Insights feature in Google My Business.
How can business owners benefit from using AdWords Express with their Google My Business listing?
Business owners can benefit from using AdWords Express (now known as Smart Campaigns) with their Google My Business listing by easily creating an ad campaign directly from their Google My Business profile.
You just created a new product and want to get in front of potential customers who use Google Search and Maps. What is the most suitable Google My Business tool you can use to accomplish this?
The most suitable Google My Business tool to use for showcasing a new product to potential customers on Google Search and Maps is Posts.
Cozy Coat Factory is a large chain retailer of discount fashions. Many of their stores are located within shopping centers and outlet malls. How should you input the business name of these locations in their bulk upload spreadsheet?
For the Cozy Coat Factory locations in their bulk upload spreadsheet, use the core business name as it appears in the real world.
Juan wants to claim an existing listing for his business. What does he need to do to get started?
To claim an existing listing for his business, Juan needs to log in to Google My Business, search for, and select his listing.
What can you use to write applications that manage a Google My Business account and location data?
To manage a Google My Business account and location data, you can use the Google My Business Application Programming Interface (API).
A Search ad’s auction-time ad quality is affected by three factors. What are they? Select 3 Correct Responses
The three factors that affect a Search ad’s auction-time ad quality are 1) Ad relevance, 2) Expected clickthrough rate, and 3) Ad landing page experience.
When should you use a robots.txt file?
When you have pages on your website that you do not want search engines to crawl and index, you should use a robots.txt file.
Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
The Zoe who is a digital marketer of a graphic design agency, should set a SMART goal and establish KPIs to track if her SEO efforts are successful.
Which of these is an example of a long-tail keyword?
“What does my glasses prescription mean” is an example of a long-tail keyword. Long-tail keywords are typically more specific phrases that may not have high search volumes but are less competitive and more targeted.
True or False? Adding structured data to a page guarantees that it will appear as a rich snippet in search results.
False. Adding structured data to a page doesn’t guarantee that it will appear as a rich snippet in search results.
Why would you want to run competitive analyses of keywords?
To ensure the keywords you’re targeting are aligned with your audience, it’s beneficial to run competitive analyses of keywords.
A Short Guide on Effective SEO for Lead Generation in 2024
Looking to increase brand recognition and boost ROI through the lead generation process? Read on to learn how to optimize and leverage lead generation SEO.
Choose all that apply. What data can you gather about your website from Google Search Console?
You can gather data on search impressions, position in SERPs, and clickthrough rate from Google Search Console.
Why is over-optimizing bad?
Over-optimizing is detrimental because it prevents you from collecting meaningful data that could guide your future optimization efforts.
When should you decide to work with a developer to implement structured data on a page?
You should decide to work with a developer to implement structured data on a page when there are a large number of required or recommended properties in a markup.
Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?
To optimize the Papier website for better ranking and clickthrough rate, Jo should add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.
Choose all that apply. When should you submit your sitemap to Google and other search engines?
You should submit your sitemap to Google and other search engines when you first publish your website, when you publish a new web page, when you make a significant change to your site structure, and when you redesign your website.
Choose all that apply. Why are meta descriptions important?
Meta descriptions are important because they increase click-through rate and visits from organic search, they increase visits from social media, and they provide people with the right information at the right time.
Choose all that apply. Which of these are ways to increase your site speed?
To increase your site speed, you should compress images and upload images at the exact dimensions they’ll be used on your website.
True or False? Authority directly impacts ranking strength.
True, authority directly impacts a website’s ranking strength in search engine results.
What is the primary goal of a search engine?
True, the primary goal of a search engine is to serve users the most relevant content that matches their search query.
When performing keyword research, how can you determine which keywords you should create content for?
To determine which keywords to create content for, first define topics that resonate with your business’s expertise, then identify long-tail keywords within those topics. Additionally, analyze your competitors to see which keywords they rank for, giving you insights into potential areas of opportunity.
What technical SEO issue can you solve with an SSL certificate?
The technical SEO issue you can solve with an SSL certificate is the lack of site security.
Choose all that apply. Which of these tactics will help improve your website’s internal linking?
To improve your website’s internal linking, you should add a related posts section to your blog and create a pillar page with a corresponding topic cluster.
Which of these is a strategy to determine the internal linking structure of a website?
A strategy to determine the internal linking structure of a website is through the use of topic clusters.
How long should your page’s title tag be?
Your page’s title tag should ideally be under 60 characters.