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You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?

To understand how customers convert on various types of sneakers for the athletic apparel manufacturer, you should set up custom Floodlight variables within your client’s Search Ads 360 account.

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Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?

To understand how buyers convert on the different varieties of supplements for your wellness brand customer, you should set up custom Floodlight variables within their Search Ads 360 account.

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While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?

To assist your baby-food producer client in changing the flight date of multiple campaigns across various advertising platforms simultaneously, you’d use the bulk actions tool in Search Ads 360.

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Amplifying the positive effects of your coaching team’s work is a great way to advocate for your school and district. Match the following amplify categories with examples of implementation for each.

Incorporate shoutouts and celebrations into your staff culture. Celebrate their winnings.

Host a family innovation night. Engage with parents and community.

Engage innovation advocates to support peers. Fostering teacher leadership.

Create a social media video channel or page to share bright spots. Telling your story.

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When having coaching conversations, utilizing active listening strategies can help a coach develop a stronger relationship with teachers. Match the following examples with the strategies they are illustrating.

The correct matches for the examples with the strategies they illustrate in active listening are:

Give your full attention. Maintain eye contact when teachers are speaking, and wait for a pause before responding.

Assume positive intent. The teacher says, “My students are always off-task.” A Certified Coach paraphrases as, “I hear that you want to make sure your students are focused on success.”.

Listen non-judgmentally. Avoid responding with what you would do, but paraphrase teacher statements for clarity only.

Use references. Using student work during a meeting to guide the conversation.

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What is the best way for your administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach?

The best way for an administrator to respect the confidentiality of the coach-teacher relationship, while also understanding aggregate progress and ways to support their coach, is to meet regularly with the coach and use questioning to get aggregate data on teachers’ overall progress.

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When should you use a robots.txt file?

When you have pages on your website that you do not want search engines to crawl and index, you should use a robots.txt file.

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Zoe is a digital marketer at a graphic design agency, and she’s been tasked this quarter with improving the firm’s SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?

The Zoe who is a digital marketer of a graphic design agency, should set a SMART goal and establish KPIs to track if her SEO efforts are successful.

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Which of these is an example of a long-tail keyword?

“What does my glasses prescription mean” is an example of a long-tail keyword. Long-tail keywords are typically more specific phrases that may not have high search volumes but are less competitive and more targeted.

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Why is over-optimizing bad?

Over-optimizing is detrimental because it prevents you from collecting meaningful data that could guide your future optimization efforts.

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Jo is a marketer at Papier, a stationery company that does most of their business online. Jo has noticed that Papier is falling behind their competitors in search results and wants to improve their ranking and clickthrough rate. How should Jo go about optimizing the Papier website for this goal?

To optimize the Papier website for better ranking and clickthrough rate, Jo should add structured data to the product pages to display reviews and ratings data in rich results, and optimize the pages’ meta descriptions.

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Choose all that apply. Why are meta descriptions important?

Meta descriptions are important because they increase click-through rate and visits from organic search, they increase visits from social media, and they provide people with the right information at the right time.

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What is the primary goal of a search engine?

True, the primary goal of a search engine is to serve users the most relevant content that matches their search query.

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