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Home » Measurement Certification » A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?

  • They’d choose exact match.
  • They’d choose negative match.
  • They’d choose phrase match.
  • They’d choose broad match.

The Correct Answer is: They’d choose broad match.

Explanation: For a marketer seeking to maximize data and flexibility in Smart Bidding auctions, broad match keywords are the optimal choice. These keywords integrate seamlessly with Smart Bidding strategies, leveraging machine learning for optimal conversion rates. By utilizing auction-time signals, this combination negates the need for manual search anticipation and management. Paired with creative automation, broad match allows Google Ads to learn and optimize the most effective headline and description combinations across the broad match traffic.

Read more here: https://support.google.com/google-ads/answer/12158267

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