- Letting first-party data be sent from websites
- Linking accounts in Google Analytics without auto-tagging
- Viewing historical data from before the import
- Providing Google Ads access to data that helps optimize bids
The Correct Answer is: Providing Google Ads access to data that helps optimize bids
When you import Google Analytics conversions to Google Ads, you’re opening up a wealth of benefits. Among these, a significant advantage is providing Google Ads with access to valuable data that aids in bid optimization. To initiate the process, link your Google Ads account to a Google Analytics account and enable auto-tagging. Conversion data may take up to 24 hours to appear in Google Ads. Once available, it will seamlessly integrate with your existing conversion data.