- The ability to link accounts in Google Analytics without auto-tagging
- The ability to let first-party data be sent from websites
- The ability to view historical data from before the import
- The ability to provide Google Ads access to data that helps optimize bids
The Correct Answer is: The ability to provide Google Ads access to data that helps optimize bids
The primary benefit of importing Google Analytics conversions to Google Ads is the provision of valuable data that aids in the optimization of bids. This process enables you to view Analytics conversion data directly in Google Ads, thus enhancing your bidding strategies and overall campaign performance. To initiate data import, link your Google Ads account to a Google Analytics account and activate auto-tagging. Note that historical data is not included and it can take up to 24 hours for the conversion data to be available in Google Ads.