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You work for an agency and you need to upload image assets to your customer’s app campaign. What aspect ratios should you use?

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  • 1:1, 1.75:1, and 4:5
  • 1:1 and 1.75:1 only
  • 1:1 and 1.91:1 only
  • 1:1, 1.91:1, and 4:5

The correct answer is: 1:1, 1.91:1, and 4:5

Explanation: When uploading image assets to your customer’s app campaign, it’s important to use specific aspect ratios to ensure that the images appear correctly and attractively in the campaign. Google has simplified and unified the accepted image and file sizes across app campaign types, and there are three supported aspect ratios you should familiarize yourself with.

The first aspect ratio is 1:1, which means the width and height of the image are equal. The minimum dimension required for this aspect ratio is 200 x 200 pixels.

The second aspect ratio is 1.91:1, which is slightly rectangular. The minimum dimension required for this aspect ratio is 600 x 314 pixels.

The third aspect ratio is 4:5, which is taller and narrower than the previous two ratios. The minimum dimension required for this aspect ratio is 320 x 400 pixels.

To help with adopting these ratios, Google provides a new image cropper tool that assists in adjusting and cropping images to the correct aspect ratios.

By using these specific aspect ratios and ensuring that the image dimensions meet the minimum requirements, you can optimize the appearance of image assets in your customer’s app campaign and increase the chances of capturing the attention of potential users.

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