Last Updated on 3 weeks by School4Seo Team

To set up the value of an online conversion action, assign the conversion value based on its average worth, such as $20 if the average value of a lead is $20.

• You should always set the value as $1, regardless of the value of the lead.
• You should always set the value as $0, regardless of the value of the lead.
• You should assign the value as $200, if the average value of a lead is $20.
• You should assign the value as $20, if the average value of a lead is $20.

The Correct Answer is: You should assign the value as $20, if the average value of a lead is $20.

Explanation: Assign the conversion value based on its average worth, such as $20 if the average value of a lead is $20.

Setting a conversion value allows Google Ads to track the monetary impact of your campaigns. By assigning an average value, you enable accurate ROI calculations. This helps optimize bidding strategies and allocate budget effectively. If each lead typically generates $20 in revenue, setting the conversion value to $20 provides a clear metric for measuring campaign performance. This approach ensures you’re tracking the true value of your conversions.

Setting up the value of an online conversion action requires aligning it with the financial significance it holds for your business. If the average lead value is $20, this should be the value you assign to each conversion action. This aids in accurately evaluating marketing efficacy and optimizing resource allocation.