• You should always set the value as $1, regardless of the value of the lead.
• You should always set the value as $0, regardless of the value of the lead.
• You should assign the value as $200, if the average value of a lead is $20.
• You should assign the value as $20, if the average value of a lead is $20.

The Correct Answer is: You should assign the value as $20, if the average value of a lead is $20.

Setting up the value of an online conversion action requires aligning it with the financial significance it holds for your business. If the average lead value is $20, this should be the value you assign to each conversion action. This aids in accurately evaluating marketing efficacy and optimizing resource allocation.