- Maximize conversions
- Target ROAS
- Maximize clicks
- Maximize conversion value
The correct answer is: Maximize conversion value
For a digital marketing manager transitioning to a value-based bidding strategy within a fixed budget, the ideal Smart Bidding strategy would be “Maximize Conversion Value.” This strategy aims to maximize conversion value within the stipulated budget. Here, you define the value you seek to maximize, such as sales revenue or profit margins. Google Ads’ advanced machine learning then optimizes and sets bids towards achieving your goal. This is particularly effective for campaigns promoting products that yield similar business value like an education course enrolment or a paid annual subscription.
Read more here: https://support.google.com/google-ads/answer/9448546