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Home » Measurement Certification » You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?
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You want to advertise your website with Google Ads, and you’re thinking of using one of Google’s Smart Bidding strategies. Which of the following is a Smart Bidding strategy?

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  • Enhanced impressions
  • Viewable CPM
  • Manual CPC
  • Target CPA

The Correct Answer is : Target CPA

Explanation: The Target CPA is a Smart Bidding strategy utilized in Google Ads. This strategy employs advanced machine learning to adjust bids optimally and targets as many conversions as possible at the set cost-per-acquisition. It assesses historical campaign information and current auction signals to dynamically adjust CPC bids, aiming to maintain your average CPA close to your targeted CPA, notwithstanding external variables.

Read more here: https://support.google.com/google-ads/answer/6268632

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