- It might look at a listed target return on investment (ROI), then lower a max cost-per-click (CPC) bid.
- It might look at a listed target return on investment (ROI), then raise a max cost-per-click (CPC) bid.
- It might look at ad auctions, then lower a max cost-per-click (CPC) bid.
- It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
The Correct Answer is: It might look at ad auctions, then raise a max cost-per-click (CPC) bid.
Explanation: An Enhanced Cost-Per-Click (ECPC) bidding strategy could be described as a smart approach for increasing conversions from manual bidding. It functions by automatically modifying your manual bids for clicks that seem more likely to lead to a sale or conversion. The strategy scrutinizes ad auctions and raises your max CPC bid for promising auctions, while reducing bids for less likely conversions. However, eCPC does not fully utilize all available auction-time signals compared to other smart bidding strategies, like Target CPA and Target ROAS.
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