- Target Impression Share
- Maximize clicks
- Maximize conversions
- Target ROAS
The correct answer is: Target ROAS
Explanation: Target ROAS is the Smart Bidding strategy in Google Ads that optimizes for value. Utilizing Google’s AI, it predicts the potential conversion value each time a user searches for the advertised products or services. This strategy adjusts bids to maximize returns from these searches. If it predicts a high-value conversion, it bids high and bids low when the expected conversion value is lower. This optimization process, performed at auction-time, allows for tailored bids at each auction, thereby optimizing for value.