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Which Smart Bidding strategy optimizes for value?

  • Target Impression Share
  • Maximize clicks
  • Maximize conversions
  • Target ROAS

The correct answer is: Target ROAS

Explanation: Target ROAS is the Smart Bidding strategy in Google Ads that optimizes for value. Utilizing Google’s AI, it predicts the potential conversion value each time a user searches for the advertised products or services. This strategy adjusts bids to maximize returns from these searches. If it predicts a high-value conversion, it bids high and bids low when the expected conversion value is lower. This optimization process, performed at auction-time, allows for tailored bids at each auction, thereby optimizing for value.



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