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A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)

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A local pizza chain is looking to improve their Google Ads campaign performance across their accounts. What are two ways that they can use their optimisation score to improve campaigns? (Choose two) Select 2 Correct Responses

  • Measure their score at the individual account level, but not their manager account level.
  • Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
  • Save time by accepting and immediately applying recommendations tailored to their business.
  • Identify how much existing opportunity for improvement their campaigns have and how they can be improved.

The correct answers are: Save time by accepting and immediately applying recommendations tailored to their business. AND Identify how much existing opportunity for improvement their campaigns have and how they can be improved.

Explanation: To improve Google Ads campaign performance, a local pizza chain can leverage their optimization score in two critical ways. Firstly, they can apply the recommendations tailored to their business provided by the optimization score system, thereby saving time. These recommendations are unique to their campaign and geared towards improving their specific business objectives. Secondly, the optimization score allows them to identify the extent to which their campaigns can be improved and the areas that need to be improved, by assessing their account’s real-time data and providing actionable feedback.

Read more here: https://school4seo.com/google-ads-tips-and-tricks/mastering-google-ads-a-beginners-guide-to-optimization-score/

Reference: https://support.google.com/google-ads/answer/9061546

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