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Home » AI-Powered Performance Ads Certification » A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)
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A local dessert chain is looking to improve its Google Ads campaign performance across its accounts. What are two ways it can use its optimization score to improve its campaigns? (Choose two.)

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  • By the review and dismissal of recommendations that are relevant to their goal to save time optimizing campaigns
  • By measuring their score at the individual account level but not their manager account level
  • By determining the extent to which campaigns can be improved and how to go about making improvement
  • By accepting and immediately applying recommendations tailored to their business, which can save time

The correct answers are: By determining the extent to which campaigns can be improved and how to go about making improvement AND By accepting and immediately applying recommendations tailored to their business, which can save time

Explanation: An optimization score is a vital tool for any business, like a local dessert chain, looking to enhance its Google Ads campaign performance. The score, ranging from 0-100%, estimates the potential of your account’s performance. It provides real-time, tailored recommendations to improve your campaigns. By identifying the potential of each recommendation and promptly implementing them, the business can efficiently optimize its campaigns, save time, and hence, improve its overall optimization score.

Read more here: https://school4seo.com/google-ads-tips-and-tricks/mastering-google-ads-a-beginners-guide-to-optimization-score/

Reference: https://support.google.com/google-ads/answer/9061546

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