- By aiming to achieve an average return on ad spend (ROAS) equal to a desired target.
- By automatically limiting conversions that don’t align with a desired bidding strategy.
- By being the safest bidding strategy for all business types to optimize their bidding.
- By using machine learning to capture as many conversions as possible within a daily budget.
The Correct Answer is: By using machine learning to capture as many conversions as possible within a daily budget.
The Maximize Conversions bidding strategy is a dynamic, efficient tool in the hands of a marketing manager. This strategy harnesses the power of machine learning to auto-adjust bids for maximizing conversions within a given budget. By evaluating historical data and current auction-time signals, it finds the optimal cost-per-click (CPC) bid for each ad whenever it’s eligible to appear. The end goal is to derive the highest possible conversions without overshooting your budget. Whether used with a Target CPA set or not, this strategy seeks the most cost-effective conversions available, rendering your existing bid adjustments largely redundant.
Read more here: https://support.google.com/google-ads/answer/7381968