Last Updated on 2 weeks by School4Seo Team

If a digital marketer has incorporated value-based bidding into their Smart Bidding strategy, the two Google Ads tools they should consider are Performance Planner and the Bid Strategy Report.

• Keyword planner
• Ad strength rating
• Performance Planner
• Bid strategy report

The correct answers are: Performance Planner AND Bid strategy report

Explanation: Incorporating value-based bidding into a Smart Bidding strategy necessitates the use of tools like the “Bid Strategy Report” and “Performance Planner”. The Bid Strategy Report provides key metrics related to the applied bid strategy, revealing factors like audience lists, day of the week, query, location, or time of day that influence performance. On the other hand, Performance Planner assists in aligning campaigns with business goals, forecasting potential impacts of budget and target adjustments, and managing budgets across accounts and campaigns.

Read more here About the Bid Strategy Report: https://support.google.com/google-ads/answer/7074566

Read more here About the Performance Planner: https://support.google.com/google-ads/answer/9230124