- Develop a volume-based Smart Bidding strategy across all campaigns
- Develop a big list of negative keywords to prevent traffic from uninterested customers
- Develop a value-based Smart Bidding strategy in the store’s top two campaigns.
- Develop a strong, goal-based measurement and attribution strategy
The correct answer is: Develop a strong, goal-based measurement and attribution strategy
Explanation: For a pet food store chain looking to elevate the value of its Google Ads campaign through a value-based bidding strategy, the initial step is to formulate a robust, goal-oriented measurement and attribution strategy. This involves ensuring an accurate online conversion measurement framework that enables tracking of conversion actions, preceding the setting up of attribution and optimization with Smart Bidding. As a best practice, it’s advised to employ the global site tag and Enhanced Conversions to bridge potential gaps when cookies are unavailable.