- Maximize Conversions aims to achieve an average return on ad spend (ROAS) equal to a desired target.
- Maximize Conversions is the safest bidding strategy for all business types to optimize their bidding.
- Maximize Conversions automatically limits conversions that don’t align with a desired bidding strategy.
- Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget.
The Correct Answer is: Maximize Conversions uses machine learning to capture as many conversions as possible within a daily budget.
Maximize Conversions is a powerful bidding strategy employed in Google Ads. It leverages machine learning to optimize your bids in real-time, with the aim of achieving as many conversions as possible within the confines of your daily budget. The strategy evaluates historical data and contextual signals during each auction to set an optimal CPC bid, thereby ensuring the effective utilization of your ad spend.
Read more here: https://support.google.com/google-ads/answer/7381968