- Apps can be accidentally uninstalled.
- Users who haven’t yet downloaded an app might need extra incentives.
- A significant percentage of app users churn after three months.
- Some users download apps and then forget about them.
The correct answers are: A significant percentage of app users churn after three months and Some users download apps and then forget about them.
When marketing an app, considering app engagement in addition to app discovery is essential for two key reasons. Firstly, a significant percentage of app users churn after three months. This highlights the importance of engaging users beyond the initial download phase to ensure long-term retention and usage. Secondly, some users tend to download apps and then forget about them. Research shows that 54% of user engagement occurs when an app is downloaded from an ad rather than organically, and 3 out of 4 users even forget that the app is on their phone. By prioritizing app engagement strategies, such as personalized notifications, in-app incentives, and ongoing user engagement campaigns, app marketers can combat churn and re-engage users, driving higher overall app retention and usage rates.