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Which of the following tools can help marketers maximize performance of a value-based bidding strategy?

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Which of the following tools can help marketers maximise the performance of a value-based bidding strategy?

  • Diagnostic insights
  • Keyword planner
  • Ad strength rating
  • Target simulators

The correct answer is: Target simulators

Explanation: In order to maximize the performance of a value-based bidding strategy, marketers can effectively utilize “Target Simulators.” These are part of Google Ads’ suite of tools that provide insights into how different setting adjustments might impact weekly ad performance. Specifically, during Smart Bidding, these simulators help predict changes to your ads’ performance when CPA target, ROAS target, or average daily budget are modified, making them invaluable for optimization.

Reference: https://school4seo.com/google-ads-tips-and-tricks/unlocking-business-growth-through-value-based-bidding-a-comprehensive-guide/

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