- It would optimize for driving lead volume, since all customers create the same amount of value.
- It would allow them to focus on the maximization of website traffic as a means of attracting new potential customers.
- It would let them optimize for high-value customers and a high volume of leads simultaneously.
- It would allow them to maximize total conversion value at a desired ROAS target or budget.
The correct answer is: It would allow them to maximize total conversion value at a desired ROAS target or budget.
For a marketer aiming to amplify the value from their lead generation campaigns in the next year, value-based bidding serves as an effective solution. This approach targets maximizing the value of online sales or leads, all within the marketer’s budget or ROAS target. In doing so, value-based bidding aligns closely with the primary business objective—increasing website traffic—by using AI to derive maximum possible conversion value.