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Home » Measurement Certification » A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
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A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?

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  • You’d know because they filled out an email subscription form.
  • You’d know because they called to ask about a test-drive.
  • You’d know because they viewed an online advertisement for a car.
  • You’d know because they recommended the car on social media.

The Correct Answer is : You’d know because they viewed an online advertisement for a car.

How to know if a customer is in the awareness stage of their car-buying journey

The awareness stage is the first stage of the car-buying journey. In this stage, potential customers are just starting to consider the purchase of a new car. They may be doing research online, reading reviews, or talking to friends and family about their options. If a potential customer views an online advertisement for a car, it is a good indication that they are in the awareness stage of their car-buying journey.

Here are some other signs that a potential customer is in the awareness stage:

  • They are searching for information about cars online.
  • They are reading reviews of different cars.
  • They are talking to friends and family about their car needs.

If you are a car dealership, you can reach potential customers in the awareness stage by advertising your cars online. You can also use social media to reach potential customers and share information about your cars.

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