- Regardless of the value of the lead, you’d always set it as $0.
- If the average value of a lead is $20, you’d assign the value as $200.
- Regardless of the value of the lead, you’d always set it as $1.
- If the average value of a lead is $20, you’d assign the value as $20.
The Correct Answer is: If the average value of a lead is $20, you’d assign the value as $20.
As a marketer, when setting up the value of an online conversion action, you should align it with the average lead value. For instance, if the average value of a lead is $20, the conversion action should be assigned this same value. This approach assists in accurately tracking campaign success and optimizing marketing expenditures.