- Enable a volume-based Smart Bidding strategy for all current campaigns
- Establish a value-based Smart Bidding strategy in their top two campaigns.
- Create a large list of negative keywords to help eliminate traffic from uninterested consumers.
- Make sure it has a strong, goal-based measurement and attribution strategy in place
The correct answer is: Make sure it has a strong, goal-based measurement and attribution strategy in place
Explanation: For a chain of sporting goods stores aiming to enhance their Google Ads campaign with a value-based bidding strategy, the foremost step should be to establish a robust, goal-oriented measurement and attribution strategy. This means setting up a solid foundation of online conversion measurement to track conversion actions prior to implementing attribution and optimization with Smart Bidding. Implementing the global site tag and Enhanced Conversions is highly recommended as a best practice to cover potential gaps when cookies aren’t available.