- It’s probably due to the fact that Google Ads reports clicks against the date/time of the event that led to the conversion. Depending on the other data source, it might use the click of the conversion itself.
- It’s probably due to the fact that Google Ads reports views against the device type of the view that didn’t lead to a conversion. Depending on the other data source, it might use the date/time of the conversion itself.
- It’s probably due to the fact that Google Ads reports conversions against a unique ID of the event that led to the click. Depending on the other data source, it might use the click of the conversion itself.
- It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
The Correct Answer is: It’s probably due to the fact that Google Ads reports conversions against the date/time of the click that led to the conversion. Depending on the other data source, it might use the date/time of the conversion itself.
The data discrepancy between Google Ads and offline sources could likely be due to different time attributions for conversions. Google Ads records conversions based on the date/time of the click that led to the conversion. In contrast, other sources might mark the conversion at the time it happened. Additionally, duplicate conversions can occur in Google Ads if a visitor revisits the conversion page, depending on the conversion count setting. This issue can be resolved by adding a unique transaction ID to the event tag.