• Include a call-to-action button on your image that says “Learn more.”
• Superimpose the logo on the image and use text liberally in ads.
• Use an action shot from the app experience itself for more engaging creative.
• Use images with a high pixel density to be clearly visible on a variety of screen sizes.

The correct answers are: 1. Use an action shot from the app for more engaging creative. and 2. Use images with a high pixel density to be clearly visible on a variety of screen sizes.

When creating image assets for an app campaign, two important considerations are highlighted. Firstly, using an action shot from the app helps create more engaging and captivating creative. By showcasing the app’s dynamic and interactive features, an action shot can attract users’ attention and generate interest, increasing the likelihood of engagement and conversions. Secondly, using images with a high pixel density is crucial for ensuring clear visibility on a variety of screen sizes. High-resolution images maintain their clarity and sharpness, delivering a positive user experience across different devices and screen resolutions. By considering these factors, the image assets can effectively capture users’ attention and provide a visually appealing experience that drives the success of the app campaign.