- You’d use quality score.
- You’d use attribution score.
- You’d use recommendation score.
- You’d use optimization score.
The Correct Answer is: You’d use optimization score.
The Optimization Score is an invaluable tool in Google Ads, providing an estimate of your account’s performance potential. It ranges from 0-100%, with 100% suggesting optimal performance. This score is coupled with recommendations, each indicating the potential impact on the score if implemented. Note that the Optimization Score is dynamic and exists at Campaign, Account, and Manager Account levels for active campaigns. It varies in real time with changes in statistics, settings, and the broader ad ecosystem.
Read more here: https://support.google.com/google-ads/answer/9061547