To ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.
- You should use target audience.
- You should use lifestyle audience.
- You should use custom affinity audience.
- You should use custom intent audience.
The correct answer is: You should use custom intent audience
Explanation: Custom Intent audiences in Display & Video 360 empower advertisers to specifically target potential customers based on their purchase intentions. This strategy allows for the creation of audiences using keywords, URLs, and apps related to the advertiser’s product, reaching individuals actively seeking or considering the purchase of organic dog food. By tailoring audiences in this way, the campaign can more effectively connect with consumers who have shown a direct interest in organic dog food products, enhancing the ad’s relevance and potential for conversion.
Read more here: https://support.google.com/displayvideo/answer/7583366