Home » Display & Video 360 Certification Exam » While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
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While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?

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To ensure the ad for the new brand of organic dog food is shown only to customers interested in purchasing that type of product, “You should use custom intent audience” in Display & Video 360.

  • You should use target audience.
  • You should use lifestyle audience.
  • You should use custom affinity audience.
  • You should use custom intent audience.

The correct answer is: You should use custom intent audience

Explanation: Custom Intent audiences in Display & Video 360 empower advertisers to specifically target potential customers based on their purchase intentions. This strategy allows for the creation of audiences using keywords, URLs, and apps related to the advertiser’s product, reaching individuals actively seeking or considering the purchase of organic dog food. By tailoring audiences in this way, the campaign can more effectively connect with consumers who have shown a direct interest in organic dog food products, enhancing the ad’s relevance and potential for conversion.

Read more here: https://support.google.com/displayvideo/answer/7583366

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