To learn the total number of engaged users during the analysis of your connected TV (CTV) campaign in Display & Video 360, you should use the Reach Overlap report.
- You use the Audience Composition Report.
- You use the Floodlight report.
- You use the Inventory Availability report.
- You use the Reach Overlap report.
The correct answer is: You use the Reach Overlap report
Explanation: The Reach Overlap report in Display & Video 360 provides insights into how many unique users saw or interacted with ads across various dimensions, like Country and Advertiser. This report helps in understanding the overlap, exclusive reach, and duplicate reach among audiences, offering a comprehensive view of user engagement with the campaign. It’s a valuable tool for gauging the effectiveness of CTV campaigns and optimizing strategies for better audience engagement.
Read more here: https://support.google.com/displayvideo/answer/2823503