When running a shape-wear product campaign with Programmatic Guaranteed deals frequency managed at the campaign level in Display & Video 360, noticing that one of the deals passed on 10,000 bid requests indicates that you can now reinvest your budget to reach new users.
- You can now decrease your campaign’s unique reach.
- You can now increase ad exposure to the same users.
- You can now decrease impressions in certain regions.
- You can now reinvest your budget to reach new users.
The correct answer is: You can now reinvest your budget to reach new users
Explanation: Programmatic Guaranteed savings re-invested due to frequency capping at the campaign level means the media cost savings for the Programmatic Guaranteed deal are calculated by the number of impressions saved due to campaign frequency capping, multiplied by the deal rate. This efficiency allows for budget optimization by reallocating funds that would have been spent on over-saturating the same audience towards reaching new potential customers, enhancing the overall campaign performance and return on investment.
Read more here: https://support.google.com/displayvideo/answer/10373131