When setting up universal brand controls across all products in Display & Video 360, the highest level in the account settings hierarchy to use is “Partner & Advertiser.”
- Insertion order and campaign
- Campaign and partner
- Line item and campaign
- Partner and advertiser
The correct answer is: Partner and advertiser
Explanation: The “Partner & Advertiser” level in Display & Video 360 is the most comprehensive setting for enforcing brand guidelines across all campaigns. This ensures that every aspect of advertising, from individual ads to broader campaigns, maintains the integrity of the brand’s vision and directives. By applying controls at this level, consistency is maintained regardless of the product or campaign, safeguarding the brand’s image and message across various digital advertising initiatives.
Read more here: https://support.google.com/displayvideo/answer/2723011