If you enter a fixed first-price auction within Display & Video 360 and are the highest bidder at $10, you will pay $10.00 for the impressions.
- $5.00
- $9.99
- $10.01
- $10.00
The correct answer is: $10.00
Explanation: In a fixed first-price auction, the auction winner, which in this case is you, will pay exactly the amount of their bid, if it is the highest. Since your bid of $10 is the highest, you will be charged the full amount of your bid for the impressions won in the auction. There is no discounting or second-highest bid to consider in this auction model; the winning bid sets the price paid.
Chapter 21: Understand Auction Dynamics