Last Updated on 1 year ago by School4Seo Team

If you enter a fixed first-price auction within Display & Video 360 and are the highest bidder at $10, you will pay $10.00 for the impressions.

• $5.00
• $9.99
• $10.01
• $10.00

The correct answer is: $10.00

Explanation: In a fixed first-price auction, the auction winner, which in this case is you, will pay exactly the amount of their bid, if it is the highest. Since your bid of $10 is the highest, you will be charged the full amount of your bid for the impressions won in the auction. There is no discounting or second-highest bid to consider in this auction model; the winning bid sets the price paid.