Display & Video 360’s Marketplace is an effective tool for uncovering premium inventory tailored to both mobile web and mobile in-app advertising needs.
- For both mobile web and mobile in-app inventory together, creative dimensions will work.
- Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory.
- Both mobile web and mobile in-app inventory offer app collections.
- Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.
The correct answer is: Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory
Explanation: The Marketplace feature in Display & Video 360 is a comprehensive solution for advertisers to find and secure high-quality inventory across mobile platforms. It provides a streamlined interface for identifying potential publisher partnerships, with functionalities that allow for efficient searching, sorting, and filtering based on campaign objectives. This platform is especially conducive to managing deals for premium inventory, including the flexibility to negotiate terms for both guaranteed and non-guaranteed inventory, with further customization available by format or application specificity.
Chapter 25: Get Started with Ads in Mobile App Inventory
Read more here: https://support.google.com/displayvideo/answer/6224754