The Display & Video 360 ad format that necessitates publishers to adjust the creative to align with their site’s aesthetics is native ads.
- Data-driven ads
- In-stream video ads
- Responsive ads
- Native ads
The correct answer is: Native ads
Explanation: Native ads are uniquely designed to be flexible and component-based, allowing for creative assets to be tailored to fit the form and function of the site or app where they are displayed. This adaptability ensures that the ads seamlessly integrate with the publisher’s content, mirroring its look and feel. This approach not only enhances user engagement by maintaining a consistent user experience but also provides an opportunity for advertisers to repurpose existing social assets for their campaigns, ensuring that ads are both effective and cohesive within the site or app’s environment.
Chapter 15: Create Responsive and Data-Driven Ads
Read more here: https://support.google.com/displayvideo/answer/7359723