Using inventory packages in Display & Video 360 is sensible for a scenario where a shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
- A beverage company is launching a new tea they hope will be their best-selling product. They created a custom ad unit they want to put on the homepage of a few top wellness websites.
- For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining a fixed CPM.
- A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn’t ship on time.
- A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers.
The correct answer is: A shoe company is launching a new basketball shoe and wants to execute non-guaranteed ad opportunities with a mix of sports publishers
Explanation: Inventory packages in Display & Video 360 serve as a beneficial approach for advertisers looking to target specific themes or interests across various publishers. For a shoe company focusing on a new basketball shoe launch, selecting an inventory package that consolidates sports-related publishers allows for efficient, targeted advertising. This method provides access to a relevant audience through a curated selection of non-guaranteed inventory, enhancing campaign reach and relevance within the sports community. Inventory packages simplify the process of securing ad space across multiple desired publishers under a unified theme, streamlining campaign execution.
Chapter 11: Get to Know Deals in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/10490174