For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.
- Use optimize for clicks.
- Use optimize for time spent on-screen.
- Use optimize for creative rotation.
- Use optimize for conversions.
The correct answer is: Use optimize for conversions
Explanation: “Optimize for conversions” targets new audiences likely to convert by analyzing audience signals and leveraging real-time click and conversion data. This method identifies which ads perform best based on user interaction and conversion rates, then adjusts to promote the highest-performing ads more frequently. It starts with audience signals—your chosen target groups known for higher conversion rates—to fine-tune targeting and maximize ad campaign effectiveness, focusing on converting prospects into customers.
Read more here: https://support.google.com/displayvideo/answer/12060859