Home » Display & Video 360 Certification Exam » A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
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A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

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For a soft drink company launching new flavors with separate display ads for each, I recommend using “Optimize for conversions” in Display & Video 360 for their creative optimization.

  • Use optimize for clicks.
  • Use optimize for time spent on-screen.
  • Use optimize for creative rotation.
  • Use optimize for conversions.

The correct answer is: Use optimize for conversions

Explanation: “Optimize for conversions” targets new audiences likely to convert by analyzing audience signals and leveraging real-time click and conversion data. This method identifies which ads perform best based on user interaction and conversion rates, then adjusts to promote the highest-performing ads more frequently. It starts with audience signals—your chosen target groups known for higher conversion rates—to fine-tune targeting and maximize ad campaign effectiveness, focusing on converting prospects into customers.

Read more here: https://support.google.com/displayvideo/answer/12060859

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