If your jewelry designer client’s Display & Video 360 campaign continues to target mobile in-app users despite removing this targeting at the insertion order level, it is because existing line item targeting cannot be altered at the insertion order level.
- Because you can’t modify targeting for mobile in-app inventory at the line item level.
- Because you can’t modify insertion order targeting at the line item level.
- Because you can’t modify targeting once the campaign has line items assigned.
- Because you can’t modify existing line item targeting at the insertion order level.
The correct answer is: Because you can’t modify existing line item targeting at the insertion order level
Explanation: The hierarchy within Display & Video 360 dictates that targeting adjustments must be made at the specific level where they were initially set, which is the line item level in this case. Therefore, to change the targeting from mobile in-app to the intended audience, the settings need to be edited directly in the line item itself. This ensures that targeting is correctly implemented and is coherent with the campaign’s objectives.
Read more here: https://support.google.com/displayvideo/answer/2948712