In an activewear marketing strategy utilizing several Programmatic Guaranteed deals with frequency management at the campaign level in Display & Video 360, observing that one of the deals passed on 10,000 bid requests signifies the opportunity to reinvest your budget to target new users.
- It allows you to decrease impressions in certain regions.
- It allows you to increase ad exposure to the same users.
- It allows you to decrease your unique reach.
- It allows you to reinvest your budget to reach new users.
The correct answer is: It allows you to reinvest your budget to reach new users
Explanation: The bypassing of 10,000 bid requests due to frequency management in a Programmatic Guaranteed deal highlights the efficiency of using frequency caps to avoid overexposure to the same audience. This strategy results in media cost savings, calculated by the rate multiplied by the impressions saved. These savings can then be reallocated to expand the campaign’s reach, allowing for the engagement of new users and maximizing the campaign’s impact and return on investment.
Read more here: https://support.google.com/displayvideo/answer/10373131