For a car manufacturer interested in tracking users who initially saw their ad on mobile devices and later purchased cars from desktop computers, cross-environment conversions is the Display & Video 360 measurement that should be reviewed.
- Same-device measurement
- Conversion tracking
- Open measurement software development kit (SDK)
- Cross-environment conversions
The correct answer is: Cross-environment conversions
Explanation: Cross-environment conversions track the performance of advertising campaigns across multiple devices and environments, including mobile, tablet, and desktop, both in apps and on the web. This measurement leverages cookies, resettable device IDs, and aggregated sign-in data to link user activities across different platforms, enabling the identification of a consumer’s journey from ad exposure to purchase, without retaining individual user details. This comprehensive approach provides valuable insights into how different advertising environments contribute to conversions.
Chapter 25: Get Started with Ads in Mobile App Inventory
Read more here: https://support.google.com/displayvideo/answer/6155943