Last Updated on 10 months ago by School4Seo Team

To optimize a Display & Video 360 campaign based on a single conversion type, you should use the “Maximize conversions” strategy.

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

• Active View
• Custom bidding
• Maximize clicks
• Maximize conversions

The correct answer is: Maximize conversions

Explanation: This strategy focuses on achieving a specific performance goal, placing the emphasis on meeting the line item’s performance target above fully utilizing the budget. If the goals set for the line item are too ambitious, it might result in underutilization of the allocated budget.

Read more here: https://support.google.com/displayvideo/answer/2997422