To optimize a Display & Video 360 campaign based on a single conversion type, you should use the “Maximize conversions” strategy.
- Active View
- Custom bidding
- Maximize clicks
- Maximize conversions
The correct answer is: Maximize conversions
Explanation: This strategy focuses on achieving a specific performance goal, placing the emphasis on meeting the line item’s performance target above fully utilizing the budget. If the goals set for the line item are too ambitious, it might result in underutilization of the allocated budget.
Read more here: https://support.google.com/displayvideo/answer/2997422