The Display & Video 360 format that mandates publishers to configure their ad creative in alignment with their site’s aesthetics is native ads.
- Data-driven ads
- Responsive ads
- In-stream video ads
- Native ads
The correct answer is: Native ads
Explanation: Native ads are designed to be adaptable and component-based, allowing for a single set of creative assets to be tailored to match the form and function of the hosting site or app. This customization ensures that the ads seamlessly blend with the publisher’s environment, mirroring its look and feel. Such a strategy not only improves user engagement by providing a coherent experience but also offers advertisers the flexibility to reuse existing social assets effectively within the publisher’s context. This synergy between ad content and site design enhances the overall impact and reception of the ads.
Chapter 15: Create Responsive and Data-Driven Ads
Read more here: https://support.google.com/displayvideo/answer/7359723