A good use case for inventory packages within Display & Video 360 is when a cosmetics brand is launching a new line of bronzers for summer and wants to execute non-guaranteed inventory with multiple beauty publishers.
- A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.
- An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.
- A national coffee roaster is launching a new medium roast they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.
- A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers.
The correct answer is: A cosmetics brand is launching a new line of bronzers for summer. They want to execute non-guaranteed inventory with multiple beauty publishers
Explanation: Inventory packages in Display & Video 360 offer a strategic way for advertisers to access curated sets of non-guaranteed inventory from multiple publishers under a common theme or interest area. For a cosmetics brand aiming to promote a new product line, selecting an inventory package focused on beauty publishers enables targeted advertising to a relevant audience. This approach simplifies the buying process and enhances the campaign’s effectiveness by leveraging thematic coherence across selected publishers, ensuring that the brand’s message reaches potential customers in appropriate contexts.
Chapter 11: Get to Know Deals in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/10490174