Combining Sponsored ads with Amazon DSP enables advertisers to reach shoppers on Amazon-owned inventory and across third-party sites, providing full-funnel targeting and broader audience access.

Amazon DSP reporting covers only DSP-purchased ads, while AMC reporting includes DSP ads, sponsored ads, and advertiser-owned datasets for comprehensive analytics.

Amazon DSP Campaign reports can be analyzed using the Order dimension, helping advertisers connect campaign activity with sales and conversion outcomes.

Increase bids for keywords and products with higher conversion rates to optimize your Amazon Ads bid strategy and achieve better campaign performance.

Adding Amazon DSP allows Jane to use videos on Streaming TV and OLV, capturing audience attention and opening new media formats for her campaign beyond Sponsored Display.

Amazon DSP multichannel products can retarget shoppers who’ve browsed coffee makers by delivering ads across Amazon and third-party websites, extending campaign reach beyond Amazon’s retail platform.

Repeat purchases are the key metric for measuring loyalty goals in Amazon Ads, reflecting the ability of your campaigns to drive customer retention and brand loyalty.

Confirming the campaign flight period ensures your Amazon Ads campaign runs with the optimal timing strategy and aligns with important sales or promotion periods.

Adding Sponsored Brands alongside Sponsored Products and Sponsored Display in Amazon Ads can increase conversion by boosting product visibility and strengthening your brand’s impact.

Use past product viewers as your audience in Amazon Ads to efficiently drive purchase goals by retargeting those who have already shown interest in your products.

Confirming that your campaign budget allocation is correct is a vital step in Amazon Ads’ pre-optimization checklist to ensure campaign effectiveness and proper spending control before launch.

Measuring the number of repeat purchases during a campaign is how Amazon Ads tracks loyalty goals, reflecting brand success in engaging and retaining customers for ongoing transactions.

Adjust audience targeting, expand bids, and increase frequency caps on low performing line items to optimize delivery and performance in Amazon Ads campaigns.

Maintain bids and frequency caps to preserve strong results and consistent reach when a line item shows high performance and high delivery in Amazon Ads.

The awareness index in Brand Metrics predicts the size of the audience aware of your brand compared to your closest peers, helping assess your brand’s market visibility on Amazon.

To improve both performance and delivery, add additional supply so your high-performing line items reach a wider audience in Amazon Ads campaigns.

Search Catalog Performance Dashboard insights can be used to improve product impressions by identifying new, relevant keywords for your ASINs and integrating them into product titles and descriptions to enhance organic visibility.