Aliyah is the marketer for Arctic Sales Company. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app’s UI and features?

Google’s Firebase A/B testing service allows them to test the app’s UI and features. Aliyah should use this tool before incorporating conversion numbers boosting features.

Firebase A/B Testing – Optimize your app experience with experiments

Firebase A/B testing is Google’s tool that is powered by Google Optimize. Firebase A/B Testing helps you optimize your app experience by making it easy to run, analyze, and scale product and marketing experiments. It helps you to test your app’s UI, features, or engagement campaigns to see if they actually work to improve your … Read more

Liam is the marketer for the web site, SearchEverywhere.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the SearchEverywhere.com site?

Slowness of the site discourages users from browsing the site. Marketers should use Google’s Test My Site tool to identify issues and get personalized recommendations for website improvements.

Oliver is the marketer for the web site, FindYourHome.com. Oliver thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site?

Test My Site is a tool that Oliver can use to test, analyze, and report recommendations to improve the performance of the FindYourHome.com site.

The business owners of Foodizo feel like their mobile website, foodizo.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodizo use to receive specific recommendations on how to improve foodizo.com?

Foodizo can use Google’s Test My Site tool to receive specific recommendations on how to improve foodizo.com

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

If Liam is unsure about how to demonstrate and prove that the slowness of the site discourages users from browsing the site, he should use Google’s Test My site tool. This tool test, analyze, and report recommendations to improve the performance of the RetireEarly.com site.

The business owners of Foodiest feel like their mobile website, foodiest.com, isn’t offering a fast and seamless experience to their users. Which Google tool can Foodiest use to receive specific recommendations on how to improve foodiest.com?

Google’s Test My Site tool can tells you specific recommendations on how to improve foodiest.com. You can share it with your developers and improve the business website of Foodiest.

The business owners of VeganZilla feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience to their users. Which Google tool can VeganZilla use to receive specific recommendations on how to improve veganzilla.com?

The owners of VeganZilla should use Test My Site tool if they feel like their mobile website, veganzilla.com, isn’t offering a fast and seamless experience. They will get the complete analysis report with personalized recommendations.

HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-up feature can make HeavyDuty.com’s checkout easier by using information stored in the user’s Google account.

Tami is the marketer for MySpy.com. A customer survey reports that the checkout process is too lengthy. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for MySpy.com?

The marketer for MySpy.com should use Google’s One Tap Sign-up solution. It can help make checkout much faster for MySpy.com. The problem of lengthy checkout process can be countered using this solution.

Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?

Google’s One Tap Sign-up solution can help make checkout much faster for ScaryBooks.com. Cami should use this to improve ScaryBooks.com’s checkout and abandon purchases.

TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it’s your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user’s Google account?

Google’s One Tap Sign-in can make checkout easier for the customers of an online music streaming site TuneStreamer.com, by using information stored in the user’s Google account.

Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won’t come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?

Google’s one tap sign-in solution can help make checkout much faster for HitchHiker.com.

One Tap Solution – Google’s robust solution that enable users to connect with businesses in a more seamless and secure way

Google lets your customer sign-up, sign-in and pay using its robust tech solution to connect with businesses in a more seamless and secure way. One Tap Sign-In and One Tap Sign-Up allow users to sign in or sign up quickly with their Google Account — the same account they already use with Gmail, Play, and … Read more

The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?

Deep linking technology can open a product URL directly in a mobile app of The Johnson Door Company.

The Critter Cravings dog food company has a website named, CritterCravings.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to CritterCravings.com instead of the app. What web technology can make a click on a web ad open a page in a mobile app?

Deep linking technology can make a click on a web ad open a page in a mobile app.

The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?

Deep linking is the technology that can open the mobile app from a click on a web ad. It encourage users to use the app instead of the website because of its advanced capabilities.

Nathan verwaltet die Onlinemarketingkampagnen für ein Reformhaus. Er erstellt eine Google-Suchkampagne legt „Zugriffe auf die Website“ als Marketingziel fest. Welches Ergebnis erwartet Nathan von seiner Kampagne?

Nathan verwaltet die Online-Marketingkampagnen für einen Vitamin- und Nahrungsergänzungsladen. Sie erwartet das Ziel, mehr Kunden dazu zu bringen, sich über seine Produkte aus der Google-Suchkampagne zu informieren.

Latest Search Engine Marketing Interview Questions and Answers – For Hiring 3-5 Years Experienced Manager – Part 1

If you want to hire a Search engine marketing manager for your firm, assess their experience and Google ads knowledge carefully. Do not ask just functional questions, put some strategic questions in front of them. If somebody has even 1 year of experience they can answer your functional questions easily, but it require real working … Read more

What is the automated bidding and it’s benefits?

Automated bidding takes the heavy lifting and guesswork out of setting bids to meet your performance goals. Each type of automated bid strategy is designed to help you achieve a specific goal for your business. Types of Bidding Strategies There are total 6 types of automated bidding strategies. Maximize Click Target Impression Share Target CPA … Read more

Ginger’s working on creating her first Google Search Ad. She wants to create an inviting and relevant ad, so potential customers will respond favorably. To earn user clicks, Ginger should focus on creating an ad that _____. (Choose two.) Select All Correct Responses

To earn user clicks, Ginger should focus on creating an ad that has a relevant headline and includes a current promotion. In just €6, you get updated answers for next 400 days! has a larger font size is listed after search results includes at least two different colors has a relevant headline includes a current … Read more

Reggie manages the online marketing campaigns for a vitamin and supplement store. He launched a Google Search campaign and chose website traffic as his campaign marketing goal. Which outcome is Reggie expecting from the campaign?

Reggie, who manages the online marketing campaigns for a vitamin and supplement store is expecting the goal of Getting more customers to learn about his products from the Google Search campaign.

Mila möchte ihren Lagerbestand räumen, um Platz für eine neue Produktlinie zu schaffen. Sie ist bereit, zu diesem Zweck ihren CPA (Cost-per-Acquisition) und ihre Investitionen zu erhöhen, solange dadurch eine Umsatzsteigerung gewährleistet ist. Ihre aktuelle Kampagne umfasst eine Gesamtinvestition von 25.500 $, generiert 1.500 Conversions und hat einen CPA von 17 $. Welcher der folgenden Investitionspläne aus dem Leistungsplaner unterstützt Milas Marketingziel?

Gesamtinvestition von 40.000 $ für 2.000 Conversions mit einem CPA von 20 $, Dieser im Performance Planner erstellte Plan hilft Molly bei ihrem Marketingziel, mehr Umsatz zu generieren.

Petras monatliches Kampagnenbudget beträgt nur 500 $ pro Monat, soll aber möglichst viele potentielle Kunden auf ihre Website bringen. Welche Art von automatischer Gebotsstrategie eignet sich für ihre Kampagne am besten?

Die Gebotsstrategie für die Maximierung der Klicks ist für Priyas Kampagne am besten geeignet, da sie mit einer begrenzten Budgetoption so viele potenzielle Kunden wie möglich auf ihre Website bringen muss.

Als Werbestratege möchte Joachim seine Anzeigen optimieren, um Nutzer effektiver zu Klicks und Conversions anzuregen. Er erwägt, die beiden optionalen „Pfad“-Felder in der URL-Komponente der Anzeige einzusetzen, möchte aber sichergehen, dass die Botschaft nicht zu lang ist. Wie viele Zeichen kann er in jedem der optionalen Pfade verwenden?

Joachim kann in jedem dieser optionalen Pfade jeweils bis zu 15 Zeichen verwenden.

Michaela hat vor Kurzem das neue Produkt **Wonder Boots** auf den Markt gebracht. Die Marke ist in der Schuhbranche bereits sehr bekannt. Sie möchte mit Google Ads mehr Zugriffe erzielen, aber nur für Suchanfragen, die genau mit ihrem Produktnamen (**Wonder Boots**) übereinstimmen. Welche Keyword-Option sollte Michaela wählen, um die Anzahl der Zugriffe bei Suchanfragen ausschließlich mit dem Produktnamen **Wonder Boots** zu erhöhen?

Michelle sollte Exact Match Type verwenden, um Traffic ausschließlich für die Suche nach dem Wonder Boots-Produktnamen zu gewinnen.

Ingrid möchte mit ihrer neuen Produktlinie möglichst viel Aufmerksamkeit erregen. Sie weiß, dass sie mit einer Displaykampagne im Internet eine große Reichweite erzielen kann. Wie kann Ingrid mit einer Displaykampagne ihr Marketingziel erreichen?

Mit einer Display-Kampagne wird das Marketingziel von Ingrid erreicht, indem ihre Anzeigen auf Website-Inhalten geschaltet werden, die sich auf ihr Unternehmen oder die Interessen ihrer Kunden beziehen, basierend auf ihren Targeting-Entscheidungen.

Jan möchte potenzielle Kunden erreichen, die auf Google speziell nach “ZeitSparer” suchen – der beliebten Bürosoftware seines Unternehmens. Da Jan mit einem einfachen Ansatz beginnen möchte, empfiehlt ihm sein Marketingberater, dynamische Suchanzeigen zu verwenden. Was ist die einfachste Methode, um dynamische Suchanzeigen zu verwenden?

Für Anbieter wie Yan, die Kunden anziehen möchten, die speziell auf Google suchen, sind Zielseiten aus Standardanzeigengruppen die einfachste Methode für die Verwendung von Anzeigen für die dynamische Suche.

Mario erstellt eine Textanzeige, die im Google Suchnetzwerk ausgeliefert wird. Er gibt überall die erforderlichen Informationen ein. In welchem Element sollte er Details zu seinem Produkt hervorheben und die Anzahl der Zeichen auf zwei Felder mit je 90 Zeichen beschränken?

In der Beschreibungskomponente wird Mario gebeten, eindeutige Details zu seinem Produkt hervorzuheben und die Anzahl der Zeichen, die er verwenden kann, auf zwei Felder mit 90 Zeichen zu beschränken.

Karens Waschmaschine funktioniert nicht mehr, deshalb sucht sie auf Google nach einer neuen. In den Suchergebnissen sieht sie mehrere Google-Suchanzeigen für Waschmaschinen. Anhand welcher der folgenden Parameter wird bei der Google-Auktion bestimmt, welche Anzeigen ihr präsentiert werden? (Wählen Sie zwei Optionen aus.)

Anzeigenrelevanz und Werbetreibendengebot bilden einige der Parameter, anhand derer die Auktion für Google Search-Anzeigen ermittelt, welche Anzeigen Karen sieht.

In Noras Modekaufhaus findet zweimal jährlich ein beliebter Sonderverkauf für Herrenhüte mit großzügigen Rabatten und Überraschungsangeboten statt. Sie möchte potenzielle Kunden auf den Ausverkauf aufmerksam machen. Wie können Google-Suchkampagnen an eine bestimmte Werbeaktion angepasst werden? (Wählen Sie zwei Optionen aus.) Wählen Sie alle richtigen Antworten aus

Google Search-Kampagnen können so angepasst werden, dass sie für das Verkaufsereignis des Modekaufhauses von Nora werben, indem Start- / Enddaten der Kampagne festgelegt und eine neue Anzeigengruppe für den Verkauf erstellt werden.

Werbung bei Google Ads beruht auf drei Prinzipien: Relevanz, Kontrolle und Ergebnisse. Ihre Anzeigen sind hoch relevant, da Sie die richtigen Nutzer mit der richtigen Botschaft im richtigen Moment erreichen. Sie erhalten Ergebnisse, da Sie nur dann bezahlen, wenn ein Nutzer auf die Anzeige klickt. Inwiefern haben Sie mit Google Ads die Kontrolle?

Google-Anzeigen bieten Kontrolle, indem sie Werbetreibenden die Kontrolle über das Maximum geben, das sie pro Monat ausgeben.

Laura hat gerade die erste Google-Suchkampagne für ihr Yogastudio erstellt. Sie wählt das Google Suchnetzwerk aus, das standardmäßig die Suchnetzwerk-Partner von Google enthält. Welche Vorteile bieten ihr Suchnetzwerk-Partner?

Laura kann ihre Reichweite auf weitere Websites ausweiten, indem sie bei Google-Suchpartnern erscheint. Sie kann dadurch Nutzer aller Gerätetypen erreichen. Sie kann dadurch eine Partnerschaft mit anderen ähnlichen Unternehmen eingehen. Sie erreicht dadurch eine größere geografische Reichweite für ihre Anzeigen. Sie erweitert dadurch ihre Reichweite auf zusätzliche Websites. Die richtige Antwort lautet: Sie erweitert dadurch … Read more

Dieters Unternehmen stellt ein leistungsfähiges Produkt her und die Kunden sind mit ihren Käufen zufrieden. Leider verzeichnet er nur wenige Websitebesuche. Wie kann Dieter mit responsiven Suchanzeigen mehr potenzielle Kunden erreichen? (Wählen Sie zwei Optionen aus.) Wählen Sie alle richtigen Antworten aus

Mit Responsive Search-Anzeigen können Sie Anzeigen erstellen, die sich anpassen, um Ihren Kunden relevantere Nachrichten anzuzeigen. Sie müssen lediglich die Überschriften, Beschreibungen und URLs für Ihre Anzeigen angeben.

If a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many goal conversions will google analytics count?

Google analytics count 3 goal conversions if a destination goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions.

Curtis recently created a Google My Business Account. He wants to learn how his people are finding his business listing on the web and how they interacted with his listing. Which Google My Business feature can Curtis use to accomplish this?

Curtis can use Google My Business insights to learn how his people are finding his business listing on the web and how they interacted with his listing.

Machine learning automates much of a Google App campaign once it’s live. What’s one reason marketers should still be involved in the campaign after it’s launched?

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The strategy behind an App campaign will likely shift over time, meaning boundaries need to be set accordingly. This is the one reason marketers should still be involved in the campaign after it’s launched.

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

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A view-through conversion mean for George’s Google App campaign. It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.

Tina’s an experienced account manager who enjoys overseeing the details of her Google Ads campaigns. She struggles with leaving the majority of campaign management to machine learning in App campaigns. What’s a valid reason for Tina to rely on machine learning instead of doing everything manually?

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Machine learning will save a significant amount of time and effort for other tasks. This is a valid reason for Tina to rely on machine learning instead of doing everything manually.

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

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Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget, Provide the system with ample, meaningful data and the time to process it and Keep an eye on strategy and objectives, evolving them over time as needed. These are three things Betty can do to guide the campaign.

Which three statements about machine learning are true? (Choose three.) Select All Correct Responses

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Machine learning happens when computers analyze and recognize patterns in huge amounts of data, Machine learning means computers don’t need to be explicitly programmed or told what to do and Machine learning can become more efficient and accurate over time. These three statements about machine learning are true.

Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign. Why is that?

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Large-scale or very long text in image assets can detract from the viewer’s visual experience of an ad. That’s why Nicky’s account manager asked her to include minimal or no text overlay in the image assets she’s using in a Google App campaign.

Poppy’s setting up an App campaign, and she wants to acquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?

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A focus on “Install volume” while targeting “Users likely to perform a specific in-app action”. Poppy should select the following settings to achieve her marketing objective to acquire a high volume of users while also generating plenty of in-app purchases,

Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two.) Select All Correct Responses

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These two statements are strong arguments for using machine learning over human input. Machine learning can analyze millions of signals and placements in real time and Machine learning reduces human bias and common errors.

Match each statement about machine learning with the related benefit of Google App campaigns.

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Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time. – Relevance The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management. – Simplicity Greater inventory and more ad formats means machine learning can serve … Read more

Jason owns a productivity app and wants to expand outside of the US into Latin America. He hires a professional translation service and believes he’s ready to go as soon as the service is done. Which three steps should he consider before launching? (Choose three.) Select All Correct Responses

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Research specific market culture and productivity tool usage in Latin America, Customize the app’s UX and expand payment methods relevant to Latin America and Research device usage and connectivity within Latin America are the three steps Jason should consider before launching his a productivity app.

Match the type of business with the most relevant reason “why apps matter.”

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• eCommerce – These apps generate higher conversion rates than mobile websites. • Gaming – These are the most downloaded app type on Android and iOS. • Omnichannel (online + store) – These apps are used by over half of consumers when shopping in a physical location. Headline: Grow Your Business with App Campaigns Optional … Read more

Vivian’s been put in charge of a few clients interested in running Google App campaigns. Some campaigns will use target cost-per-action (tCPA), while others use target cost-per-install (tCPI). Which two statements are correct when it comes to setting daily budgets within App campaigns? (Choose two.) Select All Correct Responses

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A daily budget should be at least 50 times the tCPI and A daily budget should be at least 10 times the tCPA. These two statements are correct when it comes to setting daily budgets within App campaigns.

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

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Assign specific values to different in-app events and Use longer lookback windows when analyzing data are the two actions Rose should take to discover her most valuable users.

Janelle’s running a Google App campaign and knows that although it’s powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine toward a successful outcome? (Choose three.) Select All Correct Responses

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Janelle can best guide the machine toward a successful outcome in a three ways. She can provide the system with abundant data and time, evolve campaign strategy over time and can set bids and budgets strategically.

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

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Lilly’s App campaign may Automatically make a video based on the App Store or Google Play assets and information if she added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload.

An education company is uploading image assets for their Google App campaign. What are three guidelines they should follow to optimize their image asset mix? (Choose three.) Select All Correct Responses

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Include the maximum of 20 images for coverage, Include images with high pixel density for visibility and Include app store badges and brand logo for credibility. These are the three guidelines they should follow to optimize their image asset mix.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

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The company should consider the two questions What impact would a successful app have on the business? and What unique purpose does the app provide customers?

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

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App and Web properties in Google Analytics and Deep linking are the two solutions Google offers to bridge the measurement gap between app and web.

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

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Sophie should create and upload at least two landscape images without any superimposed text or logo if she wants to guarantee placement across all channels.

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions?

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A dating app earns $50 in revenue every time an app user upgrades to Premium level and A banking app knows those who use the app to deposit checks are more likely to remain loyal customers. these two scenarios make sense for the advertiser to run a campaign focused on in-app actions.

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

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Focus marketing strategies on similar users who bring long-term value to a business. It’s the advantage to identifying app users with high lifetime value in a Google App campaign. Focus marketing efforts only on those users that are already engaging with an app regularly. Proactively target an audience with most-engaging video assets. Send push notifications … Read more

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download. Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.) Select All Correct Responses

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Description, Icon, and Hero image/video are the three components of the Google Play store listing that Claire and the developer team should review first. So that the users who land there will be more likely to download.

Luca’s running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online’s listing on Google Play? (Choose two.) Select All Correct Responses

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A high-quality listing will encourage downloads by users from the Google App campaign and Information on the Play listing page is used by Google App campaigns as creative assets. That’s why Luca should care about the quality of World News Online’s listing on Google Play.

Healthy Life HQ10, a Health and wellbeing company, has both a website and an app. What are three reasons the company should consider implementing measurement solutions that connect web and app? (Choose three.) Select All Correct Responses

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To help improve overall mobile ROI, To close the loop on mobile conversions and To deliver a seamless mobile experience are the three reasons the company should consider implementing measurement solutions that connect web and app.

Roberto’s expanding his UK-based app into France. He created a new French-targeted Google App campaign and translated his assets into French. Which three additional things should he consider before going live? (Choose three.) Select All Correct Responses

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Translating the app store listing titles and descriptions, Utilizing the App Translation service within the Google Play Console and Performing market research to understand the needs of French users are the three additional things he consider should before going live.

While machines deliver a variety of advantages, humans still offer their own unique skill sets. What two advantages do humans have over machines when it comes to marketing? (Choose two.) Select All Correct Responses

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Humans think more creatively and Humans make better strategic decisions are the two advantages, humans have over machines when it comes to marketing.

What are two ways a marketer can use data insights to better understand campaign performance? (Choose two.) Select All Correct Responses

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Include view-through-conversion reporting to understand the full value of the ads shown and Use the asset report to identify and add more top-performing assets are the two ways a marketer can use data insights to better understand campaign performance.

What two things are marketers realizing as machine learning becomes more widely used? (Choose two.) Select All Correct Responses

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Automated campaigns rely on human guidance and intelligence for success and Expertise in machine learning and automated systems is more valuable than ever before are the two things, marketers realizing as machine learning becomes more widely used.

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

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An ad must be more than 50% on screen for more than two seconds. This is required for an ad to be counted as a viewable impression. An ad must be more than 75% on screen for more than two seconds. An ad must be more than 75% on-screen for more than five seconds. An … Read more

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

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They are missing A square video asset in their video asset mix.

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

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Bid and Budget are the two settings, Walt should observe on an ongoing basis if he wants the campaign to work within specific boundaries, toward a desired outcome.

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

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An advertiser can exclude the maximum number of 65000 placements per account.

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

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Themed ad groups are used to create and deliver relevant ads to travelers with different interests that’s why she should create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours.

Sally’s historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she’ll spend in her Google App campaign? (Choose two.) Select All Correct Responses

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The two ways machine learning can helps reduce the time sally spend in her Google App campaign are Machine learning can analyze many signals to determine the right audience for her ad and Machine learning can create combinations of assets to deliver a relevant ad to the right user.

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses

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Set boundaries, Provide a lot of good data and Evolve the strategy are three ways in which Hiroko can help guide the machine learning powered campaign.

Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?

Search Score e1601455197709

Decision making is a challenge for machine learning even if it is being incorporated into many marketing activities. Recent research finds that Decision making is harder to automate.

What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses

Search Score e1601455197709

There are two ways to achieve creative excellence in Google App campaigns. First is to follow best practices for uploading a diverse and comprehensive asset mix and second is improve and optimize the asset mix based on insights from the asset report.

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

Search Score e1601455197709

1. Build user base and installs at scale.
2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
3. Activate existing users with engagement campaigns.

Which two in-app actions are common across a variety of industries? (Choose two.) Select All Correct Responses

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Register and Sign-in are common two in-app actions across a variety of industries. Application submission Video download Register Sign-in Correct answers are: Register and Sign-in There are certain in-app events that are universal across industries, such as “sign-in” and “register.” Headline: Set App Campaigns Up for Success Chapter: Define Your App Campaign Goal Learn more … Read more