Your website data shows that many visitors place items in their shopping carts, but fail to complete the purchase. You want to grow your business by increasing sales. What should you do first?

Remove friction: Make sure the checkout process is working and easy to use. Once you’ve connected with your customers, remove the friction from their shopping experience to drive sales – on your site, in your store, and across the web. To create a seamless experience to drive action, offer an easy checkout process. Learn more … Read more

How can running a Local Inventory ad increase your return on investment (ROI)?

By bringing online shoppers into your brick-and-mortar store. Running a Local Inventory ad increase your return on investment by bringing online shoppers into your brick-and-mortar store. Local Inventory Ads show your products and store information to online shoppers who are nearby your brick-and-mortar store. Primary purpose of this ad format is to bring consumers to … Read more

How has consumer shopping behavior changed in recent years?

People are buying fewer items more frequently. The consumer shopping behavior changed in recent years. People are purchasing more often, but buying less each time. They are also less loyal to specific retailers. Learn more here: Skillshop Shopping Ads Certification First chapter: Grow Your Retail Business with Google Sub-Chapter: Partner with Google to reach your … Read more

Brenda designs bespoke furniture, and just finalized her first Showcase Shopping ad. She wants to show the ad to her family. How can Brenda find her Showcase Shopping ad?

It promotes brand awareness, so it will appear at the top of search results after a Google search for “custom ottoman.” When Brenda, who designs bespoke furniture will search for “custom ottoman”, her ad would appear at the top of search results. Showcase Shopping ads present a collection of products to introduce shoppers to your … Read more

A single branch of Simpson Shoes has been operating since 1917. A new marketing team member suggested they look into Local Inventory ads. The owner, Bert Simpson, is concerned about where potential customers might see the ad. Where would the Simpson Shoes Local Inventory ad appear?

In Google search from a device within 30 miles (48 km) of the Simpson Shoes location. Local Inventory ads appear within 30 miles (48 km) of a store. Google renders an ad to people who are searching for the product that’s available in that store. Simpson Shoes Local Inventory ad will appear in Google search … Read more

Wade’s the owner of HomeThings, a shop that sells home cash-and-carry goods. He says he’s interested in expanding his marketing reach. You suggest running a Local Catalog ad. What’s an accurate description of Local Catalog ads you could give Wade?

They’re visual, easy-to-browse display ads. You could tell wade who’s running a shop HomeThings, that sells home cash-and-carry goods that Local Catalog Ads are highly visual and easy-to-browse display ads. Learn more here: Skillshop Shopping Ads Certification Third chapter: Drive Shoppers In-Store with Local Product Ads Sub-Chapter: Reach more mobile shoppers with Local Catalog Ads

Isabella owns a bookstore and has been running a Google Shopping campaign for several months. She’d like to identify growth opportunities in her business. How can the reporting feature in Google Shopping ads help Isabella get the information she needs?

She can use impression-share data and the Bid Simulator tool. The reporting feature in Google Shopping ads help Isabella by letting her Identify growth opportunities with impression share data and by using the Bid Simulator tool. Learn more here: Skillshop Shopping Ads Certification Second chapter: Reach More Customers with Shopping Campaigns Sub-Chapter: Enable seamless retail … Read more

What’s one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability?

Personalize the customer experience wherever they may be searching. Personalize the customer experience across channels, from product recommendations to dynamic homepages and more. This is the one way to use Google’s data across all platforms, to increase your retail company’s performance and profitability. Learn more here: Skillshop Shopping Ads Certification First chapter: Grow Your Retail … Read more

Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? (Choose two.)

Google customer reviews Merchant promotions The two features Google customer reviews and Merchant promotions, available as additions to Shopping Campaign ads, can benefit marketers and drive sales. Learn more here: Skillshop Shopping Ads Certification Second chapter: Reach More Customers with Shopping Campaigns Sub-Chapter: Drive online sales with Shopping ads

Which product attributes in Shopping campaign ads are important for giving shoppers the most meaningful information needed, all at a single glance?

Product image, price, and store name Shopping Ads give shoppers all the information they need at a glance: image, price, product name, and store name. They are easy to understand. Price, Product image and store name are important attributes Shopping campaign ads for giving shoppers the most meaningful information needed, all at a single glance. … Read more