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Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?

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To align consumers’ behavior with their annual business goal of a 20% revenue increase, your national pet-care retail customer should set up attribution modeling within Display & Video 360.

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You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?

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When working on a non-guaranteed deal in Display & Video 360, you would consider bidding 20% higher than the floor price if you are paying in different currencies for a global ad campaign.

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A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?

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For a resort looking to advertise on the homepage of multiple online travel agencies with the option to back out if weather conditions aren’t favorable near the launch day, the suitable Display & Video 360 deal types would be either a Preferred deal or a Private Auction deal.

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You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?

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For a national bakery chain launching a campaign with the specific condition of potentially backing out if it rains on their opening day, they should consider entering into either a Preferred deal or a Private Auction deal with the publishers in Display & Video 360.

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A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?

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For a national car dealer looking to advertise their end-of-year sale on national radio stations’ homepages with the flexibility to stop the deal at their discretion, they should consider a Preferred deal or a Private Auction deal in Display & Video 360.

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Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?

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For your client’s objective to focus on a specific media outlet and secure a fixed number of impressions within the kitchen appliances section of the publisher’s site, the Programmatic Guaranteed deal type in Display & Video 360 is the most suitable option.

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Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?

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For your company’s launch of a new meditation app, aiming to secure a fixed number of impressions within the wellness section of a publisher’s site in Display & Video 360, you should use a Programmatic Guaranteed deal.

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Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?

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For a leading outdoor gear retailer looking to secure a fixed number of impressions within the outdoor adventures section of a publisher’s site in their new Display & Video 360 campaign, they should use a Programmatic Guaranteed deal.

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Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?

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For your video game customer running a YouTube connected TV (CTV) campaign in Display & Video 360 and looking to reach specific audiences, you should advise them to use Programmatic Guaranteed deals.

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A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?

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For a national bridal chain targeting wedding planners with a specific audience created within Display & Video 360, frequency management should be set up in the specific audience settings.

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A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?

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For a flower shop running a campaign targeting party planners within Display & Video 360, frequency management should be set up within their specific audience settings.

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In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

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In Display & Video 360, for a national gift shop chain targeting holiday shoppers and wanting to limit ad exposure to no more than twice a month, frequency management should be set up in their specific audience settings.

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You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?

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For an athletic shoe company looking to deliver country-specific ads for sporting events in four different countries, ensuring each ad creative is viewed in the correct location, the best Display & Video 360 ad format to use would be data-driven ads.

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A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?

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For a car manufacturer that wants to display city-specific ads for auto shows in five different cities, the appropriate Display & Video 360 ad format to use would be data-driven ads.

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You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?

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For a sports apparel company looking to deliver city-specific ads for marathons in three different cities and ensure the ad creative for each city is viewed in the correct location, you should use data-driven ads in Display & Video 360.

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In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?

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For the launch of a new jewelry line, to find a relevant publisher with available ad space on their website, you should look into the Inventory module in Display & Video 360.

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You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?

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To find winter sports publishers with available space on their websites for your clothing brand’s new parka collection launch, you should use the Inventory module in Display & Video 360.

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You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?

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To discover publishers in the desired business sector with available advertising space for your product launch in Display & Video 360, you can find these publishers in the inventory module.

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You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?

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To optimize a Display & Video 360 campaign for a clothing retailer targeting customers who spend the most and achieve the highest transaction return on ad spend, you should use custom bidding.

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A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?

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A department store aiming to boost their Display & Video 360 campaign for high-spending shoppers and maximize transaction return on ad spend should employ custom bidding.

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You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?

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For a health food store looking to enhance their campaign targeting shoppers who spend the most and achieve the top transaction return on ad spend, you should utilize custom bidding in Display & Video 360.

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A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

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For a client launching a new line of snowboards who wants to use Google Audiences without restricting campaign performance, they should use optimized targeting within Display & Video 360 to reach the right audience.

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A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?

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A marketer looking to advertise a new spa package via Google Audiences without having their targeting restrict performance should implement optimized targeting in Display & Video 360 to reach the correct audience.

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You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?

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To advertise your sports apparel company’s new sneaker collection without restricting performance, you should implement optimized targeting within Display & Video 360 to reach the correct audience.

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Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?

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If your customer is planning to use optimized targeting for their specialty tea launch campaign next quarter, you can describe it as an audience expansion solution that utilizes Google AI to go beyond manually selected audiences.

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Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?

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You can explain to your gourmet pet-food distributor client that optimized targeting is an audience expansion solution utilizing Google AI to go beyond manually selected audiences to enhance their launch campaign.

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If your coworker asks what optimized targeting does, how could you explain it?

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If your coworker asks about optimized targeting, you could explain that it is an audience expansion solution that uses Google AI to extend reach beyond manually selected audiences.

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Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?

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The reason your colleague isn’t finding any significant results from the Brand Lift Study (BLS) for his client’s new audio ad Programmatic Guaranteed deal in Display & Video 360 is that Brand Lift can’t be measured for Programmatic Guaranteed deals.

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Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?

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If your client developed new audio ads for their department store and launched a Programmatic Guaranteed deal to support them, but didn’t see any significant results in their Brand Lift Study in Display & Video 360, it is because Programmatic Guaranteed deals cannot measure Brand Lift.

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You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?

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If you’re checking your client’s Brand Lift Study (BLS) in Display & Video 360 for a recently launched Programmatic Guaranteed deal and find no significant results, it’s because Brand Lift cannot be measured for Programmatic Guaranteed deals.

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The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?

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If a Programmatic Guaranteed deal with a major clothing line was scheduled to go live today but no impressions or spend were recorded in Display & Video 360, the first step to take in the Deal Troubleshooter is to ensure that incoming bid requests are checked.

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You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

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If a Programmatic Guaranteed deal with a top sports brand was supposed to go live today but no impressions or spend are showing in Display & Video 360, the first thing you should do within the Deal Troubleshooter is check for incoming bid requests.

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Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?

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If your outerwear company’s Programmatic Guaranteed deal didn’t run any impressions or record any spend upon launch, the first step after deciding to use the Deal Troubleshooter should be to check for incoming bid requests.

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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?

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If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first thing you should do is use the Deal Troubleshooter to determine why this happened.

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Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?

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To figure out why the Programmatic Guaranteed deal for a specialty foods business under-delivered in Display & Video 360 last week, the first step is to use the Deal Troubleshooter.

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You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?

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If you notice that a Programmatic Guaranteed deal in Display & Video 360 under-delivered last week, the first step you should take is to use the Deal Troubleshooter.

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What would you use the Intelligence Panel for in Display & Video 360?

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In Display & Video 360, you would use the Intelligence Panel if you’re running a campaign and want to see which insertion order is under-pacing.

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A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?

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For a furniture manufacturer launching a new summer campaign for their latest outdoor furniture collection and looking to increase sales with an immersive 3D format using existing 3D furniture models, the Swirl ad format should be used.

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An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?

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For an athletic shoe company launching a holiday campaign featuring both existing products and a newly designed running shoe with an immersive 3D format, the Swirl ad format in Display & Video 360 is the recommended choice.

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Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?

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For launching a campaign for a new car model with an immersive 3D format utilizing existing 3D car models, you should use the Swirl ad format in Display & Video 360.

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Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?

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An advantage of using Google Analytics 4 (GA4) for your sneaker customer is that it helps automate workflows in tracking the conversions of their new basketball sneaker release and integrating this data with Search Ads 360.

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What’s Search Ads 360?

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While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?

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To determine which yoga pants are driving the most sales for your athleisure client, you’d set up custom metrics in the Floodlight column of Search Ads 360.

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Your athleisure brand customer wants to know what yoga pants drive the most sales. Within Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?

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To find out which yoga pants drive the most sales for your athleisure brand customer in Search Ads 360, they should set up custom metrics in a Floodlight column.

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Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

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Search Ads 360 might be defaulting to the previously generated basic linear attribution model for tracking conversions, as opposed to the data-driven attribution model set up last week, because the number of clicks and conversions falls below the data requirements.

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Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?

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Search Ads 360 might start defaulting to a previously generated basic linear attribution model instead of using the data-driven model set up last week because the number of clicks and conversions falls below the data requirements.

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If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?

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If Search Ads 360 is defaulting to a basic linear attribution model instead of the data-driven model you set up last week, it could be explained by saying that the number of clicks and conversions falls below the data requirements.

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If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?

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If your customer wants to delve deeper into their Search Ads 360 campaign and view reporting based on their business organization’s setup, they need to have custom dimensions set up within their account.

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One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?

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For your client, a jewelry designer who wants to view their Search Ads 360 campaign and understand the reporting setup for their business, they’d need to set up custom dimensions in their account.

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You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?

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To assist your customer in allocating their quarterly budget across each product and their Search Ads 360 campaigns, you should go to the Performance Center within Search Ads 360.

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If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?

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If you have a set budget for a campaign and aim to achieve a good return on investment (ROI), in Search Ads 360’s Performance Center, you should set up a budget bid strategy.

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Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?

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To achieve a decent return on investment (ROI) with a limited budget for their campaign, your client should set up a budget bid strategy within the Performance Center of Search Ads 360.

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Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?

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If you have a specific amount of money to spend on a campaign in the Performance Center of Search Ads 360 and are aiming for a decent return on investment (ROI), you should set up a budget bid strategy.

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You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?

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For a sports equipment brand wanting to understand post-basketball transaction activities on their site to identify cross-sell opportunities for their next campaigns, they should turn to conversion cart data within Search Ads 360.

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Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?

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Within Search Ads 360, conversion cart data is the tool that can show what happens after transactions occur on a site, helping to find cross-sell opportunities and determine types of additional products for upcoming campaigns.

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You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?

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To learn what happens after transactions on your site and identify cross-sell opportunities for your next campaign in Search Ads 360, you should look at conversion cart data.

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What Google products can Search Ads 360 integrate with?

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Search Ads 360 can integrate with Display & Video 360, Campaign Manager 360, Google Analytics 4, Looker Studio, and Big Query.

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You want to create automated rules in Search Ads 360 for all the campaigns that are linked to your agency, but you’re unable to see all those c ampaigns. What’s one reason why that could be happening?

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If you’re trying to create automated rules in Search Ads 360 for all the campaigns linked to your agency but can’t see all of them, one reason could be that some accounts are managed within manager accounts and you only have submanager account access.

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If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?

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If your client is unable to see all their campaigns while trying to create automated rules in Search Ads 360 for their agency, it might be because some accounts are managed within manager accounts, and they only have submanager account access.

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Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?

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One reason your advertising agency customer might not be able to see all their campaigns in Search Ads 360 when trying to create automated rules is that some accounts are managed within manager accounts, and they have submanager account access.

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One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

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As a rental car provider using feed data to structure your Search Ads 360 campaign and aiming to highlight competitive travel prices, the pricing option available through feeds is the average price for each route.

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Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?

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For your airline customer who is using feed data to structure their Search Ads 360 campaign templates and wants to highlight competitive flight prices, the available pricing options through feeds are the average price for each route.

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You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?

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From your client, a national airline provider using feed data in Search Ads 360, the available pricing options they can highlight in their campaign are the average price for each route.

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One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?

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For your customer who makes designer T-shirts and is using custom columns to assess their new line of celebrity-inspired shirts in Search Ads 360, a custom column lets them access conversion for any formula.

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Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?

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A custom column in Search Ads 360 allows your gourmet pet food company customer to access specific conversion actions for any formula they create.

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