For reporting the number of site visits following ad clicks in Display & Video 360, the counter tag is the appropriate Floodlight tag to use.
- Any Floodlight tag
- Global site tag
- Sales tag
- Counter tag
The correct answer is: Counter tag
Explanation: The counter tag is designed to track site visit conversions, suitable for objectives focused on increasing site visits or enhancing brand awareness. It offers three counting options: standard, which counts every interaction as a conversion; unique, which counts only the first interaction per user per day; and per session, counting one conversion per user session. This flexibility allows for tailored conversion tracking based on specific campaign goals, effectively measuring the impact of ad interactions on site traffic.
Chapter 9: Track Conversions with Floodlight & Global Site Tag
Read more here: https://support.google.com/displayvideo/answer/2697097