For a client launching a new generation of mobile phones with separate display ads for each model, utilizing “Optimize for conversions” in Display & Video 360 would best achieve the goal of showing the highest-performing ad more often.
- Optimize for clicks
- Optimize for creative rotation
- Optimize for time spent on-screen
- Optimize for conversions
The correct answer is: Optimize for conversions
Explanation: Display & Video 360’s “Optimize for conversions” feature leverages optimized targeting models to identify and prioritize audiences most likely to convert, based on real-time click and conversion data from the campaign. It uses audience signals, which are manually selected target audiences known for higher conversion likelihood, as a foundation. This optimization approach ensures that the ad leading to the most purchases is shown more frequently, improving the overall campaign performance by focusing on converting users.
Read more here: https://support.google.com/displayvideo/answer/12060859