In Display & Video 360, blocklists are modifiable, while sensitive categories are not.
- Sensitive categories can be modified, while blocklists can’t be.
- There are limits to the number available impressions in sensitive categories, but none with blocklists.
- There are limits to the number of available impressions with a blocklist, but none with sensitive categories.
- Blocklists can be modified, while sensitive categories can’t be.
The correct answer is: Blocklists can be modified, while sensitive categories can’t be
Explanation: The key difference between blocklists and sensitive categories in Display & Video 360 lies in the ability to customize. Blocklists offer advertisers the flexibility to explicitly exclude specific sites, videos, or apps from their campaigns, allowing for tailored adjustments as campaign needs evolve. Conversely, sensitive categories are set by Display & Video 360 to automatically filter out content based on broader content themes that may not align with brand values or campaign objectives. These categories are fixed and cannot be customized by advertisers, providing a predefined layer of content filtering.