To launch Display & Video 360 deal negotiations for exchanges integrated with deal sync, a global over-the-counter body-care brand should do it via advertisers.
- Via representatives from Display & Video 360
- Via publishers
- Via both advertisers and publishers
- Via advertisers
The correct answer is: Via advertisers
Explanation: For exchanges integrated through the Seller API, automatic syncing of deals and their details is enabled, creating an inventory source in Display & Video 360. Negotiations can begin through the Deal Sync API, allowing the importation of a deal for an advertiser. This process supports the continuation of workflow from either the partner or advertiser level in Display & Video 360. It involves both parties—publishers (sellers) and advertisers (buyers)—in amending terms, reconsidering proposals, and accepting deal terms directly within the platform. When initiated by an advertiser, this process starts with a request for proposal (RFP) that outlines the campaign’s specifics, such as budget, dates, and additional deal terms, facilitating a streamlined negotiation process.
Chapter 12: Programmatic Guaranteed Deals in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/7505945