To ensure universal brand controls consistent with brand guidelines across all products, the “Partner & Advertiser” level is the highest level within the Display & Video 360 account settings hierarchy that should be selected.
- Insertion order & Campaign
- Line item & Campaign
- Campaign & Partner
- Partner & Advertiser
The correct answer is: Partner & Advertiser
Explanation: Choosing the “Partner & Advertiser” level for setting up universal brand controls in Display & Video 360 allows for the consistent application of brand guidelines across a broad range of campaigns, line items, and insertion orders. This approach facilitates a standardized branding strategy across various advertising activities, ensuring all promotional content aligns with the brand’s core values and visual identity. Implementing controls at this hierarchical level simplifies management, ensuring brand consistency and integrity across all digital advertising channels managed within Display & Video 360.
Read more here: https://support.google.com/displayvideo/answer/2723011