Your colleague should utilize the reach planning tool in Display & Video 360 to understand campaign exposure for the adult demographic of 18 to 64 years old.
- They should use the forecasting tool.
- They should use the insights tool.
- They should use plan workspace.
- They should use the reach planning tool.
The correct answer is: They should use the reach planning tool
Explanation: The reach planning tool in Display & Video 360 empowers advertisers to forecast campaign performance programmatically with given budgets and target demographics. It offers insights into potential reach by analyzing variables such as budget constraints, inventory types, campaign length, and frequency caps. The tool also considers brand safety settings, CPM averages, and demographic targeting. This enables the formulation of data-driven strategies to optimize the unique reach and inform budget allocations for comprehensive YouTube campaigns and other digital media buys.
Chapter 4: Plan Campaigns in Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9245485