To target customers interested in a new line of high-end watches with interchangeable faux-leather straps, “Use custom intent audience” is the strategy you should employ in Display & Video 360.
- Use custom affinity audience.
- Use target audience.
- Use lifestyle audience.
- Use custom intent audience.
The correct answer is: Use custom intent audience
Explanation: Custom Intent audiences in Display & Video 360 enable advertisers to define and target specific audiences based on their purchase intentions. By utilizing keywords, URLs, and apps related to the product or service, advertisers can reach individuals who are actively researching or considering a purchase. This method extends beyond pre-defined In-Market categories, offering a tailored approach to connect with potential customers interested in specific styles or features, such as interchangeable faux-leather straps for high-end watches.
Read more here: https://support.google.com/displayvideo/answer/7583366