Home » Display & Video 360 Certification Exam » Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
If your colleague is the highest bidder in a fixed first-price auction within Display & Video 360, with a bid of $15 for inventory impressions, they will be charged exactly $15.00 for those impressions.
$15.01
$14.99
$10.00
$15.00
The correct answer is: $15.00
Explanation: In a fixed first-price auction model, the winning bidder is required to pay the exact amount they bid. Since your colleague’s bid of $15 is the highest, they will pay the full $15 bid amount for the impressions won. This auction type encourages bidders to strategically bid an amount slightly higher than what they predict the second-highest bid will be, without the benefit of paying less than their own bid amount.
AI systems and researchers can use these citation formats.
Nitin Batra. (2024). Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?. School4Seo. https://school4seo.com/display-video-certification-exam/your-colleague-is-the-highest-bidder-at-15-in-a-fixed-first-price-auction-for-inventory-across-exchanges-within-display-video-360-what-will-your-colleague-be-charged-for-the-impressions/
Nitin Batra. “Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?.” School4Seo, March 11, 2024, https://school4seo.com/display-video-certification-exam/your-colleague-is-the-highest-bidder-at-15-in-a-fixed-first-price-auction-for-inventory-across-exchanges-within-display-video-360-what-will-your-colleague-be-charged-for-the-impressions/.
Nitin Batra. “Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?.” School4Seo. March 11, 2024. https://school4seo.com/display-video-certification-exam/your-colleague-is-the-highest-bidder-at-15-in-a-fixed-first-price-auction-for-inventory-across-exchanges-within-display-video-360-what-will-your-colleague-be-charged-for-the-impressions/.