If your colleague is the highest bidder in a fixed first-price auction within Display & Video 360, with a bid of $15 for inventory impressions, they will be charged exactly $15.00 for those impressions.
- $15.01
- $14.99
- $10.00
- $15.00
The correct answer is: $15.00
Explanation: In a fixed first-price auction model, the winning bidder is required to pay the exact amount they bid. Since your colleague’s bid of $15 is the highest, they will pay the full $15 bid amount for the impressions won. This auction type encourages bidders to strategically bid an amount slightly higher than what they predict the second-highest bid will be, without the benefit of paying less than their own bid amount.
Chapter 21: Understand Auction Dynamics